# The LANY Group

The LANY Group is a Los Angeles-based boutique public relations and visibility infrastructure firm. Physicians remain the primary audience and are positioned as trusted media experts. Medical organizations, longevity clinics, wellness providers, and wellness brands are positioned to become easier to find, understand, trust, choose, and remember. LANY means from LA to NY. Public relations is the core service. Optional work includes one-time website and AEO projects for all client types, thought leadership and answer-search content, supplied-footage video clipping for physicians and institutions, and ad creation with paid campaign management for clinics and wellness brands. The firm does not provide social media management, follower growth, or engagement management.

## Audience and markets

The LANY Group serves specialty physicians and 2–8 physician practices in New York City, Los Angeles, and Orange County, plus hospital service lines, academic-adjacent practices, multi-site specialty platforms, PE-backed medical groups, longevity clinic operators, medical clinics, med spas, and health, wellness, and longevity brands.

## Important pages

- [The LANY Group](https://thelanygroup.com): Boutique PR and visibility infrastructure for physicians, medical institutions, longevity clinics, wellness providers, and health brands from LA to NY.
- [A focused system for earned authority.](https://thelanygroup.com/services): Medical PR, expert positioning, and authority infrastructure for physicians, institutions, and health brands.
- [Medical PR built for the real news cycle.](https://thelanygroup.com/services/public-relations): National, local, broadcast, and trade PR for doctors, medical institutions, health, wellness, and longevity brands.
- [Build the owned presence around your earned credibility.](https://thelanygroup.com/services/authority-infrastructure): Website, AEO, thought leadership, video repurposing, and paid creative options supporting medical and wellness PR programs.
- [Become a trusted voice beyond the exam room.](https://thelanygroup.com/industries/physicians): Boutique PR for specialty physician practices, 2–8 physician groups, and high-earning medical experts in New York, Los Angeles, and Orange County.
- [Build the med spa clinic people find, trust, and choose.](https://thelanygroup.com/industries/clinics-med-spas): PR for med spa clinics, aesthetic practices, medical spa founders, medical directors, and treatment experts in Los Angeles, New York, and Orange County.
- [Become the longevity clinic people find, trust, and remember.](https://thelanygroup.com/industries/longevity-clinics): Boutique PR and visibility strategy for longevity clinics, preventive-health practices, medical directors, and multi-site operators in Los Angeles and New York.
- [Make the company, product, and experts part of the story.](https://thelanygroup.com/industries/health-wellness-longevity): Boutique product and brand PR for wellness CPG, including launches, roundups, gift guides, reviews, affiliate publishers, founders, and experts.
- [PR for medical institutions and multi-site groups.](https://thelanygroup.com/industries/medical-institutions-multisite): Medical PR for hospital service lines, academic-adjacent practices, multi-site specialty platforms, PE-backed groups, and longevity clinic operators.
- [Dermatology PR for credible experts and growing practices.](https://thelanygroup.com/specialties/dermatology-pr): Boutique dermatology PR and expert positioning for physicians, practices, groups, and medical leaders in New York, Los Angeles, and Orange County.
- [Neurology PR for credible experts and growing practices.](https://thelanygroup.com/specialties/neurology-pr): Boutique neurology PR and expert positioning for physicians, practices, groups, and medical leaders in New York, Los Angeles, and Orange County.
- [Cardiology PR for credible experts and growing practices.](https://thelanygroup.com/specialties/cardiology-pr): Boutique cardiology PR and expert positioning for physicians, practices, groups, and medical leaders in New York, Los Angeles, and Orange County.
- [Gastroenterology PR for credible experts and growing practices.](https://thelanygroup.com/specialties/gastroenterology-pr): Boutique gastroenterology PR and expert positioning for physicians, practices, groups, and medical leaders in New York, Los Angeles, and Orange County.
- [Endocrinology & Metabolic Health PR for credible experts and growing practices.](https://thelanygroup.com/specialties/endocrinology-metabolic-health-pr): Boutique endocrinology and metabolic health PR for physicians, practices, and medical leaders in Los Angeles, New York, and Orange County.
- [OB-GYN & Fertility PR for credible experts and growing practices.](https://thelanygroup.com/specialties/ob-gyn-fertility-pr): Boutique ob-gyn & fertility PR and expert positioning for physicians, practices, groups, and medical leaders in New York, Los Angeles, and Orange County.
- [Pediatrics PR for credible experts and growing practices.](https://thelanygroup.com/specialties/pediatrics-pr): Boutique pediatrics PR and expert positioning for pediatricians, practices, and children’s health programs in Los Angeles, New York, and Orange County.
- [Longevity & Concierge Medicine PR for credible experts and growing practices.](https://thelanygroup.com/specialties/longevity-concierge-medicine-pr): Boutique longevity and concierge medicine PR for physicians and practices in Los Angeles, New York, and Orange County.
- [Plastic Surgery PR for credible experts and growing practices.](https://thelanygroup.com/specialties/plastic-surgery-pr): Boutique plastic surgery PR and expert positioning for physicians, practices, groups, and medical leaders in New York, Los Angeles, and Orange County.
- [Credibility, earned in the right rooms.](https://thelanygroup.com/results): Selected medical and health PR coverage secured by The LANY Group across national, consumer, business, and trade media.
- [Boutique by design. Coast-to-coast by instinct.](https://thelanygroup.com/about): Meet The LANY Group, a Los Angeles-based boutique PR and authority infrastructure firm working from LA to New York.
- [Clear thinking for visible experts.](https://thelanygroup.com/insights): Research-led guidance on physician authority, medical PR, wellness CPG launches, expert partnerships, reputation, and discoverability.
- [How Cardiologists Can Prepare for Expert Commentary](https://thelanygroup.com/insights/cardiologist-expert-commentary-preparation): A practical guide for cardiologists to define expert lanes, prepare evidence, protect privacy, and communicate clearly in public.
- [How Cardiology Practices Can Create Clear Patient Education](https://thelanygroup.com/insights/cardiology-patient-education-content-guide): A practical framework for cardiology leaders to plan clear, reviewed patient education that supports trust and a credible public presence.
- [A Dermatologist’s Checklist for Clear, Credible Media Interviews](https://thelanygroup.com/insights/dermatologist-media-interview-checklist): An evidence-aware checklist for dermatologists preparing for news interviews, with privacy, claims, and follow-up guardrails.
- [How Dermatology Practices Can Plan Useful Patient Education](https://thelanygroup.com/insights/dermatology-patient-education-content-plan): Help your dermatology practice organize clear, clinician-reviewed patient education without turning every page into a sales pitch.
- [How Endocrinologists Can Become Trusted Media Sources](https://thelanygroup.com/insights/endocrinologist-media-source-preparation): A practical, evidence-led guide to help endocrinologists prepare for media interviews and communicate complex topics responsibly.
- [How Endocrinology Practices Can Build Useful Patient Education](https://thelanygroup.com/insights/endocrinology-patient-education-content-framework): A practice-leader framework for clear endocrinology patient education content that supports understanding and a credible web presence.
- [A Gastroenterologist’s Guide to Media Readiness](https://thelanygroup.com/insights/gastroenterologist-media-readiness-guide): Practical steps for GI physicians and practice leaders to prepare accurate, clear expert commentary for journalists and public audiences.
- [How GI Practices Can Govern Procedure Education Content](https://thelanygroup.com/insights/gi-procedure-education-content-framework): Build a GI education system that explains procedures and conditions clearly, with review, source, and plain-language guardrails.
- [How Concierge Practices Can Explain Membership Care Clearly](https://thelanygroup.com/insights/explaining-concierge-care-to-patients): A practical framework for explaining membership care, access, communication, and payment boundaries to prospective concierge patients.
- [How Longevity Practices Build an Evidence-Ready Media Kit](https://thelanygroup.com/insights/longevity-medicine-media-kit): A physician-led framework for preparing evidence, expert angles, and media materials that make longevity stories clearer and more credible.
- [A Neurologist’s Checklist for Responsible Media Interviews](https://thelanygroup.com/insights/neurologist-media-interview-preparation): A practical checklist for neurologists preparing for media interviews with clear messages, reliable sources, and responsible boundaries.
- [How Neurology Practices Can Plan Clear Patient and Caregiver Content](https://thelanygroup.com/insights/neurology-content-for-patients-and-caregivers): A governance framework for neurology leaders to create clear, source-reviewed patient and caregiver education without replacing clinical care.
- [A Physician-Led Framework for Explaining IVF Success Data](https://thelanygroup.com/insights/explaining-ivf-success-data): A practical framework for fertility leaders to explain IVF data clearly, accurately, and without oversimplifying patient outcomes.
- [How OB-GYN Leaders Prepare for Sensitive Media Questions](https://thelanygroup.com/insights/ob-gyn-media-interview-prep): A planning guide for OB-GYN leaders responding to sensitive health-news questions with accuracy, boundaries, and empathy.
- [How Pediatric Practices Can Build a Trusted Parent Education Hub](https://thelanygroup.com/insights/pediatric-practice-patient-education-strategy): A practical framework for pediatric leaders to organize parent education, maintain editorial standards, and build a reliable practice resource.
- [How Pediatric Leaders Can Create a Safer Review Response Policy](https://thelanygroup.com/insights/pediatric-review-response-policy-guide): Build a pediatric practice review-response policy that protects privacy, routes feedback, and keeps public communications consistent.
- [How Plastic Surgeons Can Build Patient Education That Demonstrates Expertise](https://thelanygroup.com/insights/plastic-surgery-patient-education-strategy): A practical framework for plastic surgery practices to create accurate, source-led patient education that clarifies expertise and supports trust.
- [How Plastic Surgery Practices Can Respond to Online Reviews Without Creating New Risk](https://thelanygroup.com/insights/plastic-surgery-review-response-framework): A governance-first framework for plastic surgery practices to handle online reviews, protect privacy, and improve public communication.
- [A Credible Marketing Strategy for Longevity Clinics](https://thelanygroup.com/insights/longevity-clinic-marketing-strategy): Build a credible longevity clinic marketing strategy around positioning, evidence, expert visibility, search, and patient decision journeys.
- [How Longevity Clinics Can Build Search Visibility Without Losing Trust](https://thelanygroup.com/insights/longevity-clinic-seo-guide): A practical longevity clinic SEO framework for care-model pages, local visibility, expert trust signals, structured content, and responsible health claims.
- [A Credible Marketing Strategy for Wellness Brands](https://thelanygroup.com/insights/wellness-brand-marketing-strategy): Build a credible wellness brand marketing strategy around category position, claims, expert trust, earned visibility, retail, and consumer education.
- [How Wellness Brands Can Build Search Visibility Without Weakening Trust](https://thelanygroup.com/insights/wellness-brand-seo-guide): A practical wellness brand SEO framework for product architecture, ingredient education, claim-aware content, structured data, and trusted discovery.
- [How Wellness Brands Should Work With Medical Experts](https://thelanygroup.com/insights/wellness-brand-medical-expert-guide): A governance guide for wellness CPG brands working with physicians, scientific advisors, spokespeople, and expert endorsers across PR and content.
- [How Wellness Brands Can Build an Evidence-Ready Launch Story](https://thelanygroup.com/insights/wellness-product-launch-story): A practical PR framework for launching functional beverages, supplements, foods, and recovery products with credible claims and useful evidence.
- [Let’s make your expertise easier to find — and harder to overlook.](https://thelanygroup.com/contact): Request a private consultation with The LANY Group for medical PR and authority infrastructure.
- [How medical PR works when expertise is the product.](https://thelanygroup.com/insights/how-medical-pr-works): How medical PR works for physicians, clinics, medical institutions, and health brands: positioning, stories, pitching, interviews, and measurement.
- [PR can support AI visibility. It does not control it.](https://thelanygroup.com/insights/pr-and-ai-visibility): A measured explanation of how earned media can contribute to a broader authority footprint without guaranteeing AI recommendations.
- [The first 90 days of a physician PR program.](https://thelanygroup.com/insights/physician-pr-first-90-days): What physicians should prepare in the first 90 days of a serious public relations and expert-positioning engagement.

## Publisher

Publisher: The LANY Group
Language: English
Contact: https://thelanygroup.com/contact
Sitemap: https://thelanygroup.com/sitemap.xml