Private consultation For med spa clinics
A med spa clinic can have several stories at once: the brand, treatments, technology, patient experience, medical leadership, and the expertise behind responsible aesthetic care. We shape those elements into a clear public position that helps the right audiences find, understand, and trust the clinic.
01
We position the clinic around its medical standards, aesthetic point of view, patient experience, leadership, and place in the local market instead of reducing the story to one treatment or promotion.
02
We develop accurate, newsworthy stories around aesthetic services, devices, treatment trends, and innovation while respecting the evidence, regulatory context, and claim boundaries that medical spa communications require.
03
Founders, medical directors, dermatologists, plastic surgeons, injectors, and other qualified clinicians can each serve as sources within their real credentials and subject-matter expertise. We define those lanes, prepare each person, and pitch the right source for the story.
04
Optional website, local and organic SEO, structured data, treatment education, executive thought leadership, answer-search content, and media-center updates can help prospective patients understand the med spa clinic after they encounter it in the press.
Ways to work together
Public relations is the core engagement. The second and third options add a defined visibility or authority workstream without turning the relationship into outsourced social media management.
The core program positions the clinic, medical leadership, treatments, technology, patient experience, and local-market relevance for earned editorial coverage.
The PR narrative is translated into static and video advertising, then deployed and managed as a paid campaign with defined audiences, testing, and reporting. This is paid-media work, not organic social management.
Clinic leaders and qualified treatment experts contribute to a useful content library that explains standards, treatments, technology, and informed points of view.
One-time add-on
A focused website build or redesign can give PR, expertise, services, locations, and proof a clearer destination. This is scoped as a one-time design, development, copy, SEO, and answer-engine optimization project rather than an ongoing management retainer.
Scope boundary. The LANY Group does not provide social media management, follower-growth programs, engagement management, community moderation, daily posting, or inbox management. Content is created to strengthen executive, expert, brand, and search authority; client teams or separate social partners can publish and manage the channels.
Questions / Answers
The LANY Group is a Los Angeles-based boutique PR and authority infrastructure firm for med spa clinics, aesthetic practices, medical spa founders, medical directors, and treatment experts in New York City, Los Angeles, and Orange County.
The LANY Group develops and pitches accurate stories around aesthetic treatments, devices, technology, clinic openings, medical leadership, patient education, and category trends. Earned coverage depends on independent editorial decisions and is not guaranteed.
Yes. The LANY Group can position a qualified medical director or clinician for commentary within that person’s credentials and subject-matter expertise, then provide message preparation and media training.
Yes. The LANY Group works with qualified med spa clinics and aesthetic practices whose medical standards, treatments, technologies, leaders, and experts can contribute credibly to consumer, beauty, business, health, local, and trade conversations.
The LANY Group pitches local and national news, consumer health, beauty, business, broadcast, lifestyle, and medical or aesthetics trade media according to the med spa clinic, expert, story, and audience.
Yes. The LANY Group can add a one-time website and AEO project, thought leadership, answer-search content, and static or video ad creation with paid campaign management. It does not provide organic social media management, follower growth, engagement management, daily posting, or inbox management.
A selective partnership