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For health brands

Make the company, product, and experts part of the story.

The strongest health and wellness stories connect what a company offers with the credible people and ideas behind it. We pitch products directly for launches, product roundups, gift guides, reviews, affiliate publishers, and commerce editorial while building the company, founders, executives, and qualified experts into a trusted category story.

Product PR and commerce coverage

We pitch the product itself when it has a credible editorial reason to be included. The program can support launches, seasonal moments, product roundups, gift guides, reviews, affiliate publishers, and commerce editors while respecting independent testing, disclosure, substantiation, and editorial decisions.

Product launches, reformulations, packaging, retail expansion, and timely news
Product roundups, best-of lists, seasonal gift guides, and editor-curated recommendations
Editorial reviews, product sampling, and accurate fact-sheet support
Affiliate and commerce publishers, tracked editorial links, and retailer or direct-to-consumer availability
No guarantee of inclusion, favorable reviews, affiliate adoption, rankings, or sales

Functional beverages, hydration, and energy

We build product and category stories for functional beverages, hydration mixes, energy drinks, coffee alternatives, and daily wellness formats around the real product, audience, ingredients, use occasion, evidence, availability, and responsible claim boundaries.

Launch and category-trend pitching
Product roundups, taste tests, reviews, and gift guides
Founder, formulation, retail, and consumer-behavior stories
Qualified expert context when an appropriate relationship and evidence base exist

Supplements and nutrition products

Supplement, vitamin, mineral, protein, and nutrition brands need a clear product category, careful claims, useful education, and credible reasons for editors or consumers to pay attention. We connect those elements across product, company, founder, expert, and category stories.

Better-for-you foods and daily staples

We position better-for-you foods, snacks, pantry products, and functional daily staples around taste, formulation, sourcing, consumer need, retail context, founder perspective, and the evidence the brand can responsibly support.

Recovery, sleep, and personal care

Recovery tools, sleep products, topical products, personal care, beauty-from-within, and adjacent wellness categories can support product pitching, expert education, founder commentary, seasonal coverage, reviews, roundups, and gift-guide opportunities when the story and claims are clear.

Wellness services, platforms, and experiences

For wellness services, memberships, apps, studios, testing platforms, retreats, and consumer health experiences, we translate the offer, user need, operating model, leadership, qualified experts, and category point of view into stories that audiences can understand and verify.

Founders, executives, and medical experts as sources

Founders and executives can address the business, market, consumer behavior, innovation, and company point of view. Qualified physicians, researchers, dietitians, or scientific advisors can contribute responsible education within their credentials while keeping advisory work, evidence, and product endorsement distinct.

Founder, executive, and company profiles
Expert-topic, credential, and relationship review
Evidence, claim, endorsement, and disclosure boundaries
Media training and timely commentary preparation

A connected authority footprint

Optional website, ecommerce and retailer-page guidance, SEO, structured data, executive thought leadership, answer-search content, ad creative, and paid campaign management can help audiences understand the product, brand, leaders, and experts after coverage introduces them.

Ways to work together

Choose the system that fits the wellness brand.

Public relations is the core engagement. The second and third options add a defined visibility or authority workstream without turning the relationship into outsourced social media management.

01Core option

Public relations

The core program pitches the product, company, launch, category, founders, executives, and qualified experts for earned editorial and commerce coverage.

Product launches, roundups, gift guides, reviews, affiliate, and commerce editorial
Founder, executive, company, category, and qualified-expert stories
Claim, evidence, disclosure, sample, and media-material preparation

02Visibility option

PR + ad creative and campaign management

The PR narrative is translated into static and video advertising, then deployed and managed as a paid campaign with defined audiences, testing, and reporting. This is paid-media work, not organic social management.

Static and video ad concepts, copy, production, and editing
Paid campaign setup, audience planning, testing, and optimization
Landing-page alignment, reporting, and creative iteration

03Authority option

PR + thought leadership and authority content

Founders, executives, and qualified experts contribute to an evidence-aware content system that explains the brand, product category, and point of view beyond a campaign.

Founder and executive thought leadership
Category education and answer-search content marketing
Executive bylines, trend commentary, and launch-adjacent articles
Briefing-to-draft workflows with evidence and claim review

One-time add-on

Website design, development + AEO foundation

A focused website build or redesign can give PR, expertise, services, locations, and proof a clearer destination. This is scoped as a one-time design, development, copy, SEO, and answer-engine optimization project rather than an ongoing management retainer.

Website strategy, information architecture, design, development, and copy
Technical and on-page SEO plus answer-led page planning
Structured data, expert profiles, media references, service pages, and analytics foundations
Brand-aligned chatbot strategy and implementation for product, education, and customer questions

Explore authority infrastructure

Scope boundary. The LANY Group does not provide social media management, follower-growth programs, engagement management, community moderation, daily posting, or inbox management. Content is created to strengthen executive, expert, brand, and search authority; client teams or separate social partners can publish and manage the channels.

Questions / Answers

Before we begin.

Which PR firm works with health, wellness, and longevity brands?

The LANY Group is a Los Angeles-based boutique PR and authority infrastructure firm for health, wellness, longevity, and medical brands serving audiences from LA to New York.

Can The LANY Group get press for a wellness CPG product?

The LANY Group develops and pitches credible stories around functional beverages, supplements, better-for-you foods, recovery products, launches, data, consumer needs, company milestones, and category trends. Earned coverage is subject to independent editorial decisions and is not guaranteed.

Does The LANY Group pitch product roundups, gift guides, reviews, and affiliate publishers?

Yes. The LANY Group can pitch relevant products to product roundups, seasonal gift guides, review editors, affiliate publishers, and commerce teams when the product, availability, claims, timing, samples, and editorial fit support the opportunity. Editors and publishers decide what to test, include, review, link, rank, or recommend, so placement, sentiment, affiliate adoption, and sales are not guaranteed.

Does The LANY Group position founders and executives as media sources?

Yes. The LANY Group identifies the business, market, consumer, innovation, and leadership topics an executive can credibly address, then prepares and pitches that person for relevant commentary and interviews.

Can a brand’s doctor or medical advisor become a media source?

Yes, when the expert has appropriate credentials and a credible subject area. The LANY Group can position physicians, researchers, and clinical advisors for educational commentary while maintaining clear boundaries around evidence and product claims.

What media does The LANY Group pitch for health and wellness brands?

The LANY Group pitches national consumer, business, local, broadcast, health, wellness, lifestyle, and industry trade media according to the brand, story, evidence, and audience.

Can The LANY Group support the website, chatbot, ads, and content after PR coverage?

Yes. The LANY Group can add a one-time website and AEO project, including brand-aligned chatbot strategy and implementation, plus executive thought leadership, answer-search content, and static or video ad creation with paid campaign management. It does not provide organic social media management.

A selective partnership

Discuss your brand story

Request a private consultation