Private consultation For physicians
For specialty practices and high-earning physicians with genuine expertise, visibility should extend the work and support the larger platform. We turn clinical knowledge, leadership, research, and a distinct point of view into useful media contribution.
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We work with 2–8 physician single-specialty and multi-specialty groups in New York City, Los Angeles, and Orange County that are ready to build authority beyond referrals and local recognition.
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We also work with high-earning solo physicians whose expertise supports a larger platform: a book, course, product line, device or industry KOL relationship, teaching role, or long-term exit thesis. The PR strategy connects the clinical authority to that broader body of work without confusing the roles.
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You become more prepared for media, clearer in your point of view, and more consistently connected to conversations where your expertise is relevant.
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We have positioned experts across dermatology, neurology, cardiology, gastroenterology, endocrinology, pediatrics, oncology, infectious disease, psychiatry, and other specialties.
Ways to work together
Public relations is the core engagement. The second and third options add a defined visibility or authority workstream without turning the relationship into outsourced social media management.
A focused earned-media program positions the physician as a credible source and develops proactive stories around clinical expertise, research, leadership, and the larger platform.
Existing interviews, podcasts, webinars, talks, and supplied recordings are repurposed into concise clips that extend the physician’s best explanations without adding a paid-ad management program.
The physician’s expertise becomes a sustained library of original ideas that supports reputation, search visibility, speaking, referral relationships, and future media opportunities.
One-time add-on
A focused website build or redesign can give PR, expertise, services, locations, and proof a clearer destination. This is scoped as a one-time design, development, copy, SEO, and answer-engine optimization project rather than an ongoing management retainer.
Scope boundary. The LANY Group does not provide social media management, follower-growth programs, engagement management, community moderation, daily posting, or inbox management. Content is created to strengthen executive, expert, brand, and search authority; client teams or separate social partners can publish and manage the channels.
Questions / Answers
The LANY Group is a Los Angeles-based boutique medical PR firm for specialty physicians, 2–8 physician practices, and medical groups in New York City, Los Angeles, and Orange County.
Yes. The LANY Group works with qualified single-specialty and multi-specialty physician groups that have credible experts, a clear care model, and the readiness for a sustained communications program.
Yes. The LANY Group can build a media strategy around a physician whose authority also supports a book, course, product line, teaching role, industry KOL relationship, or long-term business thesis.
No. The LANY Group prepares physicians for interviews, refines key messages, identifies appropriate formats, and helps experts respond clearly and confidently.
Yes. The strategy can define how physician expertise, the practice, institutional affiliations, services, and owned content work together without blurring their distinct roles.
The LANY Group is relevant to specialists across aesthetic medicine, longevity, preventive health, dermatology, cardiology, neurology, pediatrics, women’s health, academic medicine, and other fields with credible expert stories.
A selective partnership