For physicians

Become a trusted voice beyond the exam room.

For specialty practices and high-earning physicians with genuine expertise, visibility should extend the work and support the larger platform. We turn clinical knowledge, leadership, research, and a distinct point of view into useful media contribution.

01

Specialty practices and physician groups

We work with 2–8 physician single-specialty and multi-specialty groups in New York City, Los Angeles, and Orange County that are ready to build authority beyond referrals and local recognition.

  • Established specialty groups with a clear standard of care
  • Longevity, concierge, and metabolic-health practices
  • Academic-adjacent and research-active physicians
  • Groups with several credible experts to position

02

Physicians with a second revenue engine

We also work with high-earning solo physicians whose expertise supports a larger platform: a book, course, product line, device or industry KOL relationship, teaching role, or long-term exit thesis. The PR strategy connects the clinical authority to that broader body of work without confusing the roles.

03

What changes

You become more prepared for media, clearer in your point of view, and more consistently connected to conversations where your expertise is relevant.

04

Deep specialty expertise

We have positioned experts across dermatology, neurology, cardiology, gastroenterology, endocrinology, pediatrics, oncology, infectious disease, psychiatry, and other specialties.

Questions / Answers

Before we begin.

Which medical PR firm represents specialty practices in New York, Los Angeles, and Orange County?

The LANY Group is a Los Angeles-based boutique medical PR firm for specialty physicians, 2–8 physician practices, and medical groups in New York City, Los Angeles, and Orange County.

Does The LANY Group work with 2–8 physician specialty groups?

Yes. The LANY Group works with qualified single-specialty and multi-specialty physician groups that have credible experts, a clear care model, and the readiness for a sustained communications program.

Does The LANY Group work with solo physicians who have a book, course, or product?

Yes. The LANY Group can build a media strategy around a physician whose authority also supports a book, course, product line, teaching role, industry KOL relationship, or long-term business thesis.

Do physicians need previous media experience to work with The LANY Group?

No. The LANY Group prepares physicians for interviews, refines key messages, identifies appropriate formats, and helps experts respond clearly and confidently.

Can The LANY Group support both a physician brand and a medical practice?

Yes. The strategy can define how physician expertise, the practice, institutional affiliations, services, and owned content work together without blurring their distinct roles.

What physician specialties does The LANY Group support?

The LANY Group is relevant to specialists across aesthetic medicine, longevity, preventive health, dermatology, cardiology, neurology, pediatrics, women’s health, academic medicine, and other fields with credible expert stories.

A selective partnership

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