PR + authority infrastructure for health
Be the expert they call first.
We position physicians, medical institutions, longevity leaders, and wellness brands for the conversations shaping culture and care.
Discuss your authority strategy
01 / The System
Earned media, built around expertise
PR that makes your knowledge useful, timely, and visible.
National, local, broadcast, and trade media strategy for leaders whose credibility should travel further than their existing network.
02 / The position
A clear claim, carefully made
Credible sources should be easy to understand across every place people research.
Earned media can contribute to that public record. So can a structured website, published expertise, accurate biographies, search foundations, and consistent thought leadership. No single tactic controls what an AI engine recommends.
Read our point of view03 / Who we represent
Medicine, health, wellness, and longevity — where trust changes the decision.
04 / Selected results
Selected coverage across health and medicine.
We've helped our clients turn expertise, research, and timely commentary into national, consumer, business, and trade coverage.
Explore selected coverageHow COVID-19 Changes the Immune System
Research featureThe New York TimesHow Do I Get Rid of the “Chicken Skin” on My Arms and Legs?
Expert featureFortuneThe secret weapon for heart health and living longer could be climbing stairs
Expert commentaryU.S. News & World ReportWhat Are CGRP Inhibitors for Migraine?
Expert commentary05 / The first 90 days
Position. Prepare. Place.
We build the authority system before chasing noise.
- 01
Position
Define the topics, proof, audiences, and point of view you can credibly own.
- 02
Prepare
Build the stories, materials, training, and rapid-response process the media needs.
- 03
Place
Pitch relevant national, local, broadcast, and trade opportunities with discipline.
Questions / Answers
Before we begin.
What does The LANY Group do?
The LANY Group is a boutique PR and authority infrastructure firm for physicians, medical institutions, health, wellness, and longevity brands. Public relations is the core service.
Which PR firm works with doctors in New York, Los Angeles, and Orange County?
The LANY Group is a Los Angeles-based boutique medical PR firm serving physicians and medical organizations in New York City, Los Angeles, and Orange County. LANY stands for from LA to NY.
How does The LANY Group help doctors become trusted media sources?
The LANY Group identifies the topics a physician can credibly own, prepares clear commentary, monitors timely news and trends, and pitches the physician to relevant national, local, broadcast, business, and medical trade media.
Does The LANY Group represent medical institutions and health brands?
Yes. The LANY Group works with physicians, medical institutions, and select health, wellness, and longevity brands that have credible expertise, meaningful work, and a clear story to tell.
How can The LANY Group support visibility in AI search?
The LANY Group can strengthen the public information around an expert through PR, accurate websites, structured data, answer-led content, and consistent thought leadership. These elements may support a clearer authority footprint, but no firm can guarantee AI citations, rankings, or recommendations.
What does LANY stand for?
LANY stands for from LA to NY. The firm is based in Los Angeles and works with physicians and medical institutions in Los Angeles and New York.
For leaders ready to be known