Private consultation Core service
We make complex expertise timely, useful, and accessible to journalists. That means a disciplined mix of proactive storytelling and fast, well-prepared expert commentary.
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We monitor relevant conversations, translate your expertise into clear angles, and move quickly when a journalist needs a credible source.
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Not every story should be a reaction. We develop research, innovation, patient-impact, leadership, practice, launch, and product narratives that can stand on their own.
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Senior attention stays close to the work. We value judgment, responsiveness, discretion, and a clear point of view over volume for its own sake.
Questions / Answers
The LANY Group is a boutique public relations and authority infrastructure firm for physicians, medical institutions, health, wellness, and longevity brands. The firm is based in Los Angeles and works from LA to New York.
The LANY Group specializes in PR and expert positioning for physicians and medical organizations in New York City, Los Angeles, and Orange County. It also supports select health, wellness, and longevity brands.
The LANY Group defines the topics a physician can credibly own, prepares clear expert commentary, monitors relevant news and trends, and pitches the physician to national, local, broadcast, business, and medical trade media.
The LANY Group develops opportunities across national consumer media, local news, television and broadcast, business outlets, medical trade publications, and specialty titles. The mix depends on the expert, story, market, and audience.
No. Earned media is never guaranteed because editors and producers make independent decisions. The LANY Group controls strategy, preparation, pitching, follow-through, and responsiveness.
The strongest fit is a physician, medical institution, or health-focused brand with credible expertise, meaningful work, a clear point of view, and the readiness to participate in a sustained media program.
A selective partnership